Ecommerce Profitability Guides

Practical explanations of the numbers behind ecommerce profitability — without the finance jargon.

• ROAS vs MER: What's the Difference?

  Understand what ROAS and MER actually measure, when to use each, and why neither tells you your profit.

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• What Is a Good Ecommerce Profit Margin?

  Understand gross margin, contribution margin and net profit — and why there isn't one “good” margin for every ecommerce brand.

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• How to Calculate Your Break-even ROAS

  Calculate the minimum ROAS your campaigns need based on your actual product and fulfilment economics.

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